FEELING THE
PINCH
The impact of Alberta’s new royalty framework hasn’t really kicked in yet,
but most manufacturers are already adjusting to the slowdown
by Graham Chandler
When Alberta Premier Ed Stelmach announced his province’s new royalty framework last October, Les Larsson
wasn’t overly concerned for his company. As a manufacturer of
oilfield equipment ranging from blowout preventers and drilling
spools to studded tees, Edmonton-based Academy Petroleum
Industries has rolled with the punches.
“It hasn’t affected us much at all,” says Larsson, Academy’s
general manager. “We haven’t really gained or lost. We’ve seen a
slowdown, yes, but not caused by the royalty review. But then we
don’t expect a good year like the last two either, with the smaller
drilling companies now suffering.”
Larsson says Academy is sufficiently diversified to weather
the downturn. “We do business with the oilsands operators as
well and have seen absolutely no slowdown there.”
Academy is typical of many oilfield manufacturers: increased
royalties slated for 2009 under the Framework have yet to seriously impact the sector. Diversification into oilfield sectors other
than gas-related, or out-of-province business, has been the key
so far.
For those who haven’t managed to diversify or shift markets
however, it has been tough and the announced royalty changes
loaded the last few bundles of straw on the camel’s back.
An official with one Edmonton-based company with 60
employees, requested anonymity for himself and his company
described the situation: “My orders have just about stopped,” he
says. “There are too many players in it for the amount of business
right now.”
But for most, as long as they haven’t overextended or grown
too fast on a diet of fat debts, it’s business as usual, albeit with a
changed target market and product mix.
Gen Tex Oilfield Manufacturing Inc. of Red Deer has managed just
fine by diversifying and pursuing out-of-province opportunities.
“We build for the seismic industry, completions and production side too,” says Garett Cupples, the firm’s president. “And
about 50 per cent of our equipment goes outside of Canada—
Wyoming, Oklahoma, Texas are all busy.”
Generally, however, it’s not Ed Stelmach’s royalty manipulations that are at the heart of the current industry downturn.
“It started slowing long before the royalty review—late winter
[or] early spring last year,” says Cupples. “It doesn’t really have
anything to do with royalties. Look at Alaska, for example. Their
royalty rates are up to 65 per cent and they’re still busy.”
Like many veteran oilfield manufacturers who have seen the
cycles of industry booms and busts before, Cupples and Gen Tex